Latonya Williams


January 29, 2010

3 Things to Do Before You Submit To Article Directories, Plus 4 things you must not Forget

Filed under: Internet Marketing — admin @ 8:15 pm


3 Things to Do Before You Submit To Article Directories, Plus 4 things you must not Forget

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. (You’ll find great information here about how to flip websites for profit.)

There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. (For great information on getting targeted traffic for making money on the internet.)
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

2. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

3. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. (For great information on flipping websites for making money on the internet.)

But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.

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Off-page Search Engine Optimization-Directories

Filed under: Internet Marketing — admin @ 8:15 pm

Off-page Search Engine Optimization-Directories

As you will discover as you read through this report, there are many types of directory site. For everything that exists on the internet, there will be a directory (or more commonly, many directories) where whatever it is will be listed and categorized.

Some of these directories will focus on particular types of web content, such as articles, videos or blogs. However, at the highest level, there are many directories that list and categorize websites, and if you can get your site listed, it is advantageous in traffic terms. (For more detailed information on flipping websites as a way to make money on the internet.)

There are two types of directory to which you can apply, those that are free, and those that you have to pay for in order to be listed.

This is where you have something of a theres good news and theres bad news scenario.

The good news is that the most important site directory, which is the Open Directory Project or DMOZ directory, is completely free to apply for and to be listed in. This is worth doing, because the DMOZ directory is where Google and many other search engines obtain a lot of their information.

The bad news is that DMOZ is an entirely voluntary project, staffed by voluntary editors, and it can therefore take anything between two months and two years for your application to be assessed. Dont even think of asking them to hurry up, because that is almost guaranteed to put your application back to the bottom of the pile!

On top of this, the editors who work for DMOZ do tend to be something of a law unto themselves, so there is no guarantee, that they will accept your site, even after you have waited a year or two for their decision.

There is little you can do about speeding up the DMOZ editorial and acceptance process, so if you have not already applied to DMOZ, I would recommend that you do so immediately after finishing reading this book.

In the future, apply to DMOZ as soon as you register your domain name, because even if youre not going to build your website for six months, you can be pretty confident that they will not get round to reviewing it in that time.

If your application is (eventually) successful, the results are almost always worth the wait. Because the DMOZ directory has so much clout with Google, a listing in the directory automatically means that your site will receive a significant search engine boost. (Check out this site on how to sell a website at flipmastery.com.)

In addition, getting your site listed will generate a one-way incoming link from DMOZ. The homepage of the directory is extremely highly rated when measured by Google Page Rank, which is a commonly accepted measure of site value and popularity.

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Off-page Search Engine Optimization-More On Videos

Filed under: Internet Marketing — admin @ 8:15 pm

Off-page Search Engine Optimization-More On Videos

As suggested when we were looking at using articles to promote your business, marketing with videos is a numbers game. The more videos you have published and the more networking sites those videos were featured on, the more traffic you will draw to your web pages.

Therefore, you should not limit yourself to uploading your video to only one networking site, irrespective of the fact that YouTube is (according to Alexa) the third most popular site on the internet. (You’ll find great information here about how to flip websites for profit.)

There are many online video viewers who prefer other sites, and it makes sense to put your video in front of these people as well as those who use YouTube.
Once your video is ready, there are a couple of sites you can use to upload the finished movie to most of the leading video networking sites.

The first resource that you want to look at is offered by TubeMogul, a place where you can mass upload your video to many of the leading network sites completely free. The site also offers many outstanding analytical tools, so it is definitely one that you should be using if youre not doing so already.

As you can see from the screenshot, TubeMogul will distribute your video to most of the leading sites (YouTube and Yahoo Video are missing from this graphic), but it does not serve every major network site. If you want to complete the picture and are willing to spend a little money (and it is very little money) then you should also look at HeySpread because there are few sites that you can distribute your video to from here that are not served by TubeMogul.

Videos are an effective way of promoting your business for free, but the secret is to make as many videos as you can and to have them published in as many places as possible. Also, while it is not necessary to try to publish a Hollywood blockbuster, what youre trying to do by publishing videos is to create one video (or many) that everyone loves. Do this, and a traffic landslide is well on the way to your site! (Learn more about a great way to make money from home by flipping websites.)

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