Latonya Williams


February 8, 2010

Off-page Search Engine Optimization-Article Marketing

Filed under: Internet Marketing — admin @ 2:15 pm

Off-page Search Engine Optimization-Article Marketing

The next step in your overall plan to drive a torrent of free traffic to your web site is to start writing articles for submission to free article directory sites. The reason that you should start doing this now is that article marketing is a slow burn, long-term traffic generation strategy.

Therefore, the sooner you get started, the sooner you are likely to begin to see significant numbers of visitors who are prompted to visit your site because of your articles.

We have already highlighted that keywords and keyword phrases are extremely important as far as your efforts to market your business for free are concerned.
This is especially true when you start to use article marketing. (Learn more about a great way to make money from home by flipping websites.)

Every article that you write has to be created around the keyword terms on your list that are relevant to your site, and they have to be created in such a way that those keyword terms are picked up by the search engine robots.
Until recently, the recommended method of writing articles for submission to article directory sites was to pick one of your keywords, do some research, and then write an article where you were aiming for a certain level of keyword density within that article.

You were expected to write an article of between 300 and 400 words, and a certain percentage of that article (generally somewhere between 3% and 5%) was expected to be made up of your keyword phrase.

In certain respects, things havent changed very much.

Articles of between 300 and 400 words are still the accepted norm, and you still need to use keyword terms as the central focal point of every article you create. (You’ll find great information here about how to flip websites for profit.)

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