Latonya Williams


January 19, 2010

Off-page Search Engine Optimization-One Way Incoming Links

Filed under: Internet Marketing — admin @ 4:00 pm

Off-page Search Engine Optimization-One Way Incoming Links

Okay, so that is two thirds of your link network established. The only remaining aspect of linking to deal with is the most important one, establishing one-way incoming links. We will deal with this on a step-by-step basis as we go through this report.

However, one final thing to mention is the internal linking structure of your site. While everything we have dealt with so far has concerned external links, your site must be linked together in a logical and effective way on an internal basis as well. (Learn more about a great way to make money from home by flipping websites.)

For example, you must have a site map on your homepage so that your visitors and the search engine robots can find their way around. It must be possible to reach every page of your site from the homepage in no more than three clicks, and anyone who visits an internal page of your site should be able to get back to the homepage with a single click.

In addition to the homepage, you may well have other business-critical pages on your site.

For example, if a part of your business is building a prospect mailing list (which it always should be), then you might have a name-capture or squeeze page which is designed to do nothing more than collect a visitors e-mail details.
This is an extremely important page for your business, and you should therefore have links from most of the other internal pages of your site that point at this squeeze page. This accords the maximum amount of incoming link power (or link juice as it is often known) to that page, which in turn indicates to the search engines that this is an important page. (For great information on flipping websites for making money on the internet.)

The bottom line is, links are extremely important and becoming ever more so by the day. Hence, even though this report is primarily focused on sending human visitors to your site, you should always keep links at the forefront of your mind no matter what traffic generation tactics you are thinking of using.
Beginning the free traffic landslide journey
Having made your web site search engine friendly, the next step is to start to publicize your site by telling the world what it is you do, and where you are to be found.

There are literally dozens of ways that you can do this, ranging from the ridiculous and whimsical to the highly professional and effective.
The rest of this report is going to be focused on making you aware of as many professional, effective (and free) website promotion strategies as possible, but I have not attempted to list every traffic generation strategy of which I am aware.

To do so and to explain every one of them in sufficient detail to make them usable would require a book several times longer than this one. Instead, I have focused on the traffic generation strategies that I know from my own experiences are the most effective, and have tried to explain each of them in enough depth to enable you to begin implementing them immediately.

So, if on your internet travels you come across alternative free advertising strategies that you think might work, go ahead and give them a try. However, when do so, you must ensure that you continue with the free traffic generation strategies that are already working for you, in case the new idea that you are trying out does not work.

With that slight note of caution, lets move on to begin to look at how to generate a free traffic landslide for your site in a month or less.

As far as possible, you should try to action each these steps in the order that they are set out, because not everything you read of will work at the same speed, and the ones that will take the longest are the ones that you are going to read about now.

build a membership website

Be Sociable, Share!

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

You must be logged in to post a comment.