Latonya Williams


January 18, 2010

Off-page Search Engine Optimization-Exchanging Traffic

Filed under: Internet Marketing — admin @ 2:20 am

Off-page Search Engine Optimization-Exchanging Traffic

A lot of the time, traffic exchanges get a bad press from most of the people who are actively involved in online marketing. The majority of people who are running a business online have tried traffic exchanges (when they first started out) and found that they didnt do what they hoped. Consequently, most online marketers dont take traffic exchanges seriously.
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However, most people fail with traffic exchanges because they do not use them in the correct manner. They make the mistake of trying to sell a product or service using traffic exchanges, ignoring the fact that almost no-one ever buys anything through a program of this nature. (For great information on flipping websites for making money on the internet.)

If on the other hand you adopt a different approach, traffic exchanges can be a very valuable resource for sending visitors to your site and for building your business.

The average traffic exchange program works on the basis that you have to look at someone elses webpage for 15 or 20 seconds, and in return, the traffic exchange you are working with will show your webpage to other members of the site. Hence, a traffic exchange is a very simple way of generating a guaranteed flow of visitors to your site.

However, there is no point in trying to sell something through a traffic exchange. No sane person is ever going to make the decision to buy a product or service in 15 or 20 seconds.

However, if you use a traffic exchange program to present a squeeze page that is attached to your site, then it should be easy to encourage people to sign up for your prospect mailing list. Once people have done this, you can send them product recommendations and suggestions as often as you want and this is the best way of building your business for the long term.

The secret to making this work is giving away a valuable free gift to anyone who subscribes to your mailing list from the traffic exchange program with which you are working. Very few people are going to sign up for your mailing list if all you are offering in return is a subscription to your newsletter, but if you can offer a free gift of value, then many of the people who see your traffic exchange page will subscribe. (For more detailed information on flipping websites as a way to make money on the internet.)

When you register for a traffic exchange, you do so under a particular category that then dictates that you will be shown sites from the same category and your page will be shown to other members who have registered similar interests. Thus, your advertising is targeted.

Giving away software is always a good idea it has value because most people are incapable of creating software and e-books are also a good bet.
Just make sure that whatever it is you are giving away is targeted, and you will generate traffic and add names to your prospect mailing list by using traffic exchanges in this way.

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